(This article applies whether the Bondi Beach attack was a psy-op or not)

Let’s be clear about what happened yesterday at Bondi Beach. It was a massacre, a gruesome spectacle of violence that the media will feast on for days. But if you think this was some unforeseeable tragedy, a bolt of lightning from a clear blue sky, you haven’t been paying attention. You’ve been swallowing the official narrative like a free lunch.

Just as the October 7th attack was the grim, predictable outcome of decades of Israeli sadism, ethnic cleansing, and a supremacist ideology that views non-Jews as subhuman, the attack at Bondi was inevitable. It was baked into the cake. You can’t stomp on a people’s face for 75 years, bomb their children into oblivion, starve them, and humiliate them on a daily basis without expecting some of that rage to eventually blow back in horrific, unpredictable ways. And make no mistake, there will be more, and Zionists are praying hard, if not orchestrating, for it. This is not an anomaly; it is the new normal, the logical consequence of a policy of endless, unpunished aggression.

And the response? It’s a script we know by heart. The Israeli propaganda machine, already greased and ready to go, will kick into high gear. Its proxies in Western media and politics will wail about a “new wave of terror,” using the bloodshed to justify their own brutality and paint anyone who dares to question the official narrative as a sympathizer. They will weaponize this tragedy just as they have weaponized every other, to deflect from the genocide they are actively perpetrating.

The last thing any of us should do right now is fall for this. The last thing we should do is let this event distract us, or worse, make us shrink. That is precisely what the Zionists want. They want you to look at the bloody sand in Australia and forget the bloody rubble in Gaza. They want you to be so overwhelmed by their pain that you no longer have the energy to fight for justice for their victims.

So what do we do? We use Bondi to double down. We get louder.

This is the moment to up the ante on exposing Israeli atrocities, both the current live-streamed genocide and the historical record of dispossession and terror that founded the state. We must constantly, relentlessly remind everyone that attacks like Bondi are not the cause of the problem, but a symptom. The focus must shift from the pathetic, predictable chorus of “what a terrible event” to the cold, hard truth: “We told you this would happen if you didn’t change your ways.” This is not about condoning violence; it’s about explaining its origins. It’s about stating, unequivocally, that the blood of these victims is also on the hands of the politicians and ideologues who created the conditions for this to happen.

And we must hammer home the point that anti-Zionism is not antisemitism. This is not a nuance; it is the central battlefield. We need to weave this message into every march, every talk, every social media post. Zionism is a political ideology, a violent, colonial project, and it is no more synonymous with Judaism than fascism is with Italianism. To equate the two is a deliberate, cynical smear tactic designed to shut down all debate.

Furthermore, and just as importantly, we must turn this moment into an opportunity for real talk about value. Ten people die at Bondi, and the world stops. Governments issue solemn statements, flags fly at half-mast, and the media dedicates 24/7 coverage. Tens of thousands of Palestinians are systematically exterminated in Gaza, a genocide funded and armed by the West, and it’s a “complex conflict.” It’s a “tragedy” with “two sides.” To give these ten lives more weight, more outrage, more political capital than the tens of thousands of lives snuffed out by Israeli bombs when they are literally a blip in the totality of carnage is not just biased; it is an act of profound, seething racism. It is the clearest demonstration imaginable of whose life the world deems valuable and whose it deems disposable.

So no, this is not the time to be intimidated. It is not the time to cower in fear of government crackdowns or online mobs. We don’t need to defend ourselves or apologize for what we stand for. The truth is a defense in itself. We already have the majority of the public on our side of the fundamental question: the slaughter in Gaza must stop. Our job is to connect that sentiment to its root cause.

Slowing down now will send the wrong message to Zionists. It will teach them that crimes like Bondi work. It will incentivize them to work with the MI6 and all the other happy-to-oblige intel agencies to commit more. That’s why doubling down on the pro-Palestine message is necessary to prevent future crimes, to save lives!

This is the time to scream from the rooftops how utterly racist it is that the death of a handful of Westerners warrants global action while the industrial-scale slaughter of Palestinians earns a shrug. This is the time to declare, loudly and without apology, that the only path to peace, for Palestinians and for Jews alike, is for the West to finally pull the plug on the rotten, corrupt, and murderous Zionist project. And it is the time to say the one thing they desperately don’t want you to believe: No Jew will ever be truly safe so long as the ideology of Zionism, which conflates Jewish identity with a violent, colonial state, continues to exist. Their project is a death trap, and this is not the time to stop saying so.

So to summarize, our messaging should include the following points:

1- Spare us the crying and focus on the root of the problem. If you won’t, we will.

2- Anyone who’s calling for a dramatic uptick in suppression of pro-Palestine speech while not calling for stopping weapons and intelligence assistance to Israel is not only pro-fascist, but is deeply, brazenly hateful and supremacist toward Arabs, Muslims, and especially Palestinians.

3- In order to prevent future attacks like Bondi and save lives, it is ever more prudent to work on ending Zionism now.

4- Anti-Zionism is not antisemitism and never was. Thousands of Jews, holocaust scholars, and holocaust survivors agree.